September 29, 2025 · Heath Haynes
"What's the one thing that would change everything?"
It's a question that we, as leaders, often ask when we feel stuck. And it usually gets answered with something external:
We want the proverbial magic bullet. But the longer I coach, the more I see the truth:
The true "magic bullet" isn't external. It's internal. It's your leadership health.
At L3 Coaching, we use the phrase 100X Leader to describe someone who is:
Most leaders want to grow. But few have a clear path to become that kind of leader. That's where the real magic is — not in having all the answers, but in becoming the kind of person others want to follow and learn from.
If you want to be a 100X Leader, you must lead yourself well. And to do that, you need a framework that helps you calibrate how you lead others.
That's where the Support-Challenge Matrix comes in.
The Support/Challenge Matrix, © GiANT Worldwide
The Support/Challenge Matrix is a simple but powerful framework that maps how leaders create culture — whether they realize it or not. It's a principle you can use to diagnose the influence you bring and the culture you create, and it helps you intentionally identify how you want to show up — and then actually do it.
It's built around two critical ingredients:
When those are calibrated, people thrive. When they're imbalanced, people drift into dysfunction.
Let me quickly draw your attention to the key concepts:
Here's how it plays out in real life. This may start out sounding like bad news but stick with me.
No one is a natural Liberator. Seriously, not a single one of us. Another way to say it is that none of us has a natural tendency toward a Liberating leadership style.
Before you click off this page, let me also say that none of us has a natural tendency toward an Abdicating leadership style either. We'll come back to that.
So, maybe you're ahead of me now — that means everyone will have a natural tendency toward either a Dominating leadership style or a Protecting leadership style.
Our 5 Voices for Teams (5V4T) helps you know your leadership voice and understand that every voice will drift toward Protecting or Dominating when we are either immature, unhealthy, or unintentional. Don't beat yourself up on this, just be aware of it.
So what about the Abdicating leadership style? Like I said, the good news is that none of us has a natural tendency toward abdication. An abdicating leadership style only comes from burnout, extreme stress and unhealth, or a toxic environment. Abdication is never the answer — so if you find yourself there, ask why and start taking steps toward getting rest, addressing your stress, or changing your environment.
That brings us to the Liberating leadership style. Here's how you become a Liberating leader.
First, lead yourself well. Leading with a calibrated support and challenge applies to you first.
Second — here's the mind-blowing way to be a Liberating leader that cultivates empowerment and opportunity.
BE INTENTIONAL.
Yep, that's it. That means take the time to look at yourself. Take the time to look at the culture in the teams that you lead. Be honest. Ask others for their experience and insight.
Then do something with it. Don't settle for less than being a Liberator! You don't have to. Commit to Fight for the Highest Possible Good — for yourself, for your team, for all areas of your life.
That's how you can be a 100X Leader that liberates your people and your company.
Here's a quick exercise to assess where you stand. Reflect:
At L3 Coaching, we help leaders become 100X by diagnosing their leadership environment and building a plan to grow it.
We're offering a free 30-minute session where we'll walk you through the Support/Challenge Matrix, identify where you lead from, and show you how to shift toward Liberation — where people feel empowered, trusted, and challenged to grow.
Click here to schedule your free session
Or email: heath@l3leadershipcoaching.com
The magic bullet isn't more strategy. It's more intentional leadership — starting with you.
You can also discover your Leadership Voice through our free 5 Voices assessment here.